Cross-generational marketing strategies
Millennials
Generation Z
#1
Health-conscious offerings
#2
Digital engagement
#3
Authenticity and transparency
Emphasize real people and genuine experiences in brand communications.
CASE STUDY
By putting the founder, Allison Ellsworth at the forefront, Poppi creates a genuine connection with consumers, reflecting the brand's commitment to transparency and authenticity. This approach resonates particularly with Gen Z and Millennials, who value brands that are relatable, honest, and driven by purpose, fostering trust and loyalty through a more personal, humanized touch.
#4
Subscription models
Implement flexible, personalized subscription services to cater to convenience-seeking consumers.
CASE STUDY
B.Fresh's subscription box for smoothies and functional shots caters to the convenience-seeking lifestyle of young consumers, offering a flexible and personalized service that fits their fast-paced routines.
#5
Limited editions and collaborations
Create FOMO (Fear of Missing Out) through exclusive products and partnerships.
CASE STUDY
By offering a unique, time-sensitive item, Heinz's limited edition "The Godfather" Pasta Sauce successfully captures the attention of Gen Z and Millennials, who are drawn to rare, collectible experiences. This approach not only drives demand but also strengthens consumer loyalty by offering an opportunity to be part of a limited-time culinary experience.
#6
Gamification and interactive experiences
Engage consumers through playful challenges and interactive campaigns.
CASE STUDY
By inviting fans to test their luck and skills, the Guinness’s Tilt Test campaign taps into Gen Z and Millennial desires for fun, participatory content. This approach strengthens brand engagement and fosters a sense of community, while creating memorable moments that encourage consumers to connect with the brand in a more immersive and entertaining way, which ultimately led to a 6.5% increase in sales.
#7
Nostalgia with a twist
Combine familiar concepts with modern twists to appeal to both generations.
CASE STUDY
SunnyD's launch of a vodka RTD, blending nostalgia with an adult twist. By merging the past with the present, SunnyD successfully captures the attention of younger consumers looking for fun, novel ways to enjoy their favorite childhood drinks in an adult-friendly form.