Generational marketing insights

In today's rapidly evolving consumer landscape, understanding the unique characteristics, behaviors, and preferences of different generations is crucial for developing effective marketing strategies.

This comprehensive analysis focuses on four key demographic cohorts: Baby Boomers, Generation X, Millennials and Generation Z.

°1946-1964

Baby Boomers

The optimistic active agers

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°1965-1979

Generation X

The sandwich generation

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°1980-1996

Millennials

The late achievers

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°1997 - 2009

Generation Z

The paradox generation

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